Wednesday, July 21, 2010

Commercial vs Non commercial

Whats going on followers I am coming through with a fresh topic straight from my dome.

So two days ago I was conversing with a friend about an activity we share which is break dancing. I expressed my view about movies such as You Got Served and Step Up and how the commercialization of break dancing through movies has had an overall positive effect on breaking because it has exposed others to the art. On the contrary, my friend retaliated by saying that commercialization has a detrimental effect on breaking. He elaborated by illustrating different ways that break dancing's rawness is dissipating as a result of commercialization. Primarily he said that due to the portrayal of breaking in these films everybody thinks that breaking is consists of just spinning on your head. In addition he mentioned that the art is not preserved in its original nature when it is commercialized. He also articulated that through commercialization people forget about the history and the foundation of breaking.

Upon further discussion, I came to the realization that it is a double edged sword. Commercialization has its pros and cons indeed. Although commercialization can introduce the world to a genre or form of art (like breaking) that is scarcely known, it can have significant disadvantages. The main disadvantages emanate from the market values such as egotism, glamorization, sex, violence, pleasure, dishonesty, and/or exaggeration. While break dancing is being exploited by the media the purity and essence of the art form is being tainted! Non market values such as love, sacrifice, authenticity, camaraderie, compassion, and most importantly integrity are being replaced by market values. Well what does this all mean in terms of breaking being commercialized. This means that commercialization can play a positive role in the evolution of break dancing because it will expose the world to the brilliant art of break dancing and other cultures will cause it to expand by infusing their own elements into breaking. If it wasn't for "Beat Street" or "Wild Style' breaking would not have reached the next level.

However, here is a caveat: if "breaking" does not limit commercialization it will become difficult to stay true to the art and preserve its genuineness. Shows like So You Think You Can Dance and America's Best Dance Crew have brought breaking to the forefront so the world can see the beautiful form of expression that began in the urban areas of New York City and then disseminated around the globe. But they have also distorted the authenticity of the art form by omitting the original elements such as toprocking, six step, and beat rocking. These elements are superseded by the "flashy" moves like airflares and flips. Whenever the media takes control of an art like visual art, dance, music, or poetry it tends to distort it and make it all about 'shock value" and focus on the "ooohhs and aaahhs" rather than staying true to the art. Media does allow the art of breaking to grow and evolve; we all know that if something doesn't grow then it will die. Moreover commercialization gives bboys an opportunity to earn a sustainable income which would otherwise not be possible. On one hand its a positive thing for breaking but it also has the potential to destroy the art's true nature. Ultimately, love, sacrifice, camaraderie, and authenticity are forces that must trump egotism, glamorization, dishonesty, pleasure and sex if the art is to be preserved.

1 comment:

  1. I don't watch many commercial bboying presentations, but it provides financial support to bboys.